SMB managers who dismissed or didn’t understand the importance of having a sound marketing strategy were the first and hardest hit by the effects of the pandemic. When asked about their challenges over the past few years, many admitted being stunned at how quickly their marketing strategy (read: we have a website and a facebook page, we’ll be fine) fell apart and almost led to a catastrophic scenario for their company. If only we’d given it more attention!

The CMG International team continually reminds its clients that without a compelling marketing strategy, there’s little hope of weathering any economic storm. Responding to rapidly changing business climates with haphazard initiatives and knee-jerk reactions just wastes energy and precious financial resources. So, it’s time to change your habits to act and not react.

5 reasons to put your marketing strategy in your priorities right now.

1. A marketing strategy that takes into consideration your products/services, your market, your competitors, your revenue objectives and your execution capabilities will allow you to emphasize your differentiators, develop a compelling value proposition and guide your future development plans.
2. A suite of management tools, calibrated to your sales and marketing targets, will allow your team to act in lock step with your capabilities and objectives.
3. A sales approach structured according to your marketing strategy will allow you to best mobilize your teams and establish specific objectives.
4. A properly dialed-in set key performance indicators (KPI) will allow you to measure the impact of your actions and the effectiveness of your tools. You will know exactly which actions and strategies are bearing fruit and which have no real impact.
5. A better long-term visibility will allow you to anticipate difficulties on the horizon, adapt your operations and develop a plan B in your overall strategy.

Accompanied by good communication, your marketing strategy will be your ally to obtain the expected results and react appropriately in exceptional situations. Don’t neglect your marketing strategy! If you want some help doing it right…you know where to reach us!

Book your FREE private consultation now and discover how CMG International will lead you to build a whole new world of possibilities and opportunities.

Until next time! 

Richard Rousseau MBA

Founder | CMG International Inc.